Question: Relax and Enjoy Lake Development Corporation is developing a lakeside community. The primary market for the lakeside lots and homes includes all middle - and

Relax and Enjoy Lake Development Corporation is developing a lakeside community.
The primary market for the lakeside lots and homes includes all middle- and upper-
income families within approximately 100 miles of the development. Relax and Enjoy
has employed the advertising firm of Boone, Phillips and Jackson (BP&J) to design the
promotional campaign

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