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QUESTION $1$

Which of the following statements is NOT correct regarding the goals of marketing?

a$)$ One of the main goals of marketing is to attract new customers by creating superior value

b$)$ One of the main goals of marketing is to grow current customers by delivering satisfaction

c$)$ Companies can retain their current customers by maintaining customer relationships, for example, by interacting on social media or enhancing their consumption experiences

d$)$ Companies can achieve long$-$term profits through customer acquisition, not through customer retention.

e$)$ All of the above are correct.

f$)$ None of the above are correct.

a

b

C

d

e

f

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