Consider the product categories retailed by Zara Malaysia, then choose and identify any one of the main
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Question:
- Consider the product categories retailed by Zara Malaysia, then choose and identify any one of the main categories or sub-categories. Next, think of the main factors that are likely to influence retail shopping behaviour for the chosen category or sub-category. Analyse and describe any FOUR main factors, giving your reasoning.
- Based upon the analysis in Question above, outline any three strategic implications for Zara Malaysia in terms of its retailing strategy and/or retailing activities
Related Book For
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
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