Whirlpool Corporation is a well-known and established home appliances manufacturer that has an extensive reach globally. Whirlpool
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Whirlpool Corporation is a well-known and established home appliances manufacturer that has an extensive reach globally. Whirlpool is also known as the pioneer in the home appliance field and have a presence in higher-tier cities. To be more competitive in the Malaysian market, the company is planning to introduce a new washing machine model WX5 by September 2022. The new washing machine model WX5 offers high-efficiency benefits compared to its competitors.
Discuss any SIX (6) factors that can influence the pricing strategy of this new model. Support your answer with relevant examples.
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