Report Structure

$1.$ Introduction

Background on the chosen local food and the objectives of the report.

$2.$ Target Market Identification and Analysis

Identify the target segments for your marketing campaign and perform a situation analysis.

$3.$ Campaign Strategies

Development of the strategy based on consumer insights:

$$ Product Strategies

$$ Pricing Strategies

$$ Distribution Strategies

$$ Promotional Strategies

$4.$ Campaign Timeline, Budget, and Measurement

$5.$ Recommendation & Conclusion

$6.$ Appendix $($If any$)$

$$

It must incorporate both physical and digital marketing strategies that align with current marketing trends. Please make sure you provide strong justifications and arguments to support all your points and ideas. Include relevant references. PART A: Individual Assignment $(90$ marks$)$

A Taste of Nostalgia: A Marketing Campaign for Authentic Local Delights

Objective:

To develop a comprehensive marketing campaign that promotes a unique local food from your country, highlighting its cultural significance, sustainability, and connection to local traditions, while appealing to the target market's appreciation for authentic and sustainable culinary experiences.

Task:

Imagine you are the marketing manager for your company, tasked with developing a marketing strategy for a specific local food from your country. Your strategy should be based on online data collection and grounded in marketing principles. The goal is to create a campaign that highlights the unique cultural and historical significance of the chosen food, while appealing to your target market.