Question: Repositioning is a task that revolves around a product and the way it is communicated. The following are approaches to repositioning a product: a) Change

Repositioning is a task that revolves around a product and the way it is communicated. The following are approaches to repositioning a product: a) Change the intangible attributes and then communicate the new proposition to the same market; Change the way a product is delivered to the original market: Change the target market and deliver the same product; Change neither the product (attributes) nor the target market just lower the price b) Change the intangible attributes and then communicate the new proposition to the same market; Change the way a product is communicated to the original market: Change the target market and deliver the same product; Change both the product (attributes) and the target market D c) Change the tangible attributes and then communicate the new proposition to the same market; Change the way a product is manufactured for the original market; Change the target market and deliver the same product; Change both the product (attributes) and the target market d) Change the tangible attributes and then communicate the new proposition to the same market: Change the way a product is communicated to the original market: Change the target market and deliver the same product; Change both the product (attributes) and the target market

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

answer following MCQ Strategic Management (002) .73 '39: Final Exam December 8th' 2020 Please write your answers on the answer sheet. Part 1: Multiple choice (30*2.5=75p0ints) 1. Allset Motors, a...

Chapter 3 Motivating Environment Chapter Overview The intent of this chapter is to examine what motivates people. Included are discussions of theoretical literature, empirical research, and some...

End of Chapter 1 Answers 1) Self-acceptance is getting to move on despite what people thinks about us, it is more of self- esteem, white self-esteem is how important we see our self. It is good to...

ILLUSTRATION Amazon's Path to Becoming the CAPSULE 5.1 Low-Cost Provider in E-commerce In 1996, shortly after founding Amazon.com, CEO Jeff Bezos told his employees, "When you are small, some- apt...

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

atter? 7.8 AD-ROBIC EXERCISES A. Briefing for New Business Select a business in your town that is of interest to you. This can be a retail business with competition in the market. Or it can be a...

this is review question for business law.. please let me understand this case as I will get something similar to this in final exam; Please answer below two questions Please read caseanalysis...

Strategic Management Frank Rothaermel,6eRelease: 6th Edition Please include a word count of your post (excluding citations and references), no matter whether it is an initial post or a reply, at the...

Unit 2: Designing the Operations Designing the operations of an organization or your department - precedes operational management. For .ll _ . example, suppose a wallet manufacture's mission is to '...

From the above answer the below questions ( Case 8 Eastman Kodak's Quest for a Digital Future ) What was the nature and sources of organizational inertia in this case? Explain disruptive technology...

What types of fraud are not prevented by the very best internal controls?

The maintenance foreman of a plant in reviewing his records found that a large press had the following maintenance cost record: After consulting with a lubrication specialist, he changed the...

Which of the following statements is CORRECT? a . Because no fiotasion costs are required to obsain caphal as retained earnings, the coss of retened comings is generally lower than the after - asx...

Case Greenbuilders Pte Lid ("GPL") is a local construction company which specialises in providing bespoke Design and Build construction services for private residential homes that are designed to be...