Question: Required 1 : using the relative importance multiplied by the scale of the relationship matrix, calculate a weighted score for each of the technical requirments.

Required 1: using the relative importance multiplied by the scale of the relationship matrix, calculate a weighted score for each of the technical requirments. Identify the top 3 key service components they should deploy in the QFD process?
SCALE OF RELATIONSHIP MATRIX: Strong =5 Medium =3 Weak =1
Example: layout has a weak relationship with prompt service, so relative importance of 4 for prompt service x 1 for weak relationship =4, it has a medium relationship with appearance
Primary Secondary Relative Importance Layout Equipment Personnel Capacity House keeping Customer Handling Document Handling Information Handling Nonroutine situations Inventory Scheduling Training Attitudes
Reliability Accuracy 5
Reliability Dependability 5
Responsiveness Willingness to help 4
Responsiveness Prompt Service 44
Assurance Knowledge & courtesy of employees 3
Assurance Ability to convey trust & assurance 3
Empathy Caring of & attention to customers 2
Tangibles Appearance of physical facility, equipment, personnel, and materials 13
Total Weighted Score: 7

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