Required information

PERSUASIVE MESSAGE $-$ INTERNAL

Relevant Concepts

Persuasive messages

Internal messages

Sentence structure

Verb tense

Punctuation

Number usage

Professional tone

Understanding your audience

The following internal persuasive message is announcing a company$-$wide initiative that requires all employees not only to

participate, but also to buy in to its importance at all levels within the organization. This message does not employ a

professional tone and is unclear. Additionally, the message contains several verb errors $($tense and passive voice$),$ number

usage errors, grammatical errors, spelling errors, sentence errors $($run$-$on$,$ comma splices, etc.$),$ and style errors.

To:

sampsonpe@cob.com

From:

gracekc@cob.com

Date: October $12,20$XX

Subject: Diversity Training Proposal

As you know, developing the new diversity policy for CoB Associates is a strategic priority. We have many populations,