• Research actual pizza pricing for five different pizza chains of your choice.
  • Visit each site, identify your location, and simulate an order.
  • Price out a medium cheese or pepperoni pizza.
  • Proceed to payment, observing the selling process.
  • Record the final price (minus tax).
  • Execute your purchase as you see fit. (Note that you do not need to actually purchase the pizza.)
• Make a forum post that includes the following:
  • A brief description of the three pricing strategies, from least to most expensive strategy.
  • Classifications of the five brands into the three pricing strategies: penetration, neutral, and skim.
  • For any of the three pricing strategies where you have multiple brands, rank the brands from least to most expensive.
  • Include the kind of pizza you priced, your recorded prices, and any other pertinent notes you observed in ordering process.
  • Your classifications may differ from others. That's okay.
• Answer the following questions:
  • Did your perception of these chains' pricing strategies change based on this exercise? If so, how?
  • For you, which of these chains represents the greatest value and why?
  • Explain how each of the four Ps of the marketing mix contributes to your answer.
  • If you were to suggest two sales promotion strategies (Section 5.4) to attract more sales, for the brand that has the greatest value for you, which two would you suggest?
  • Name the promotional pricing strategy and explain why this is the best fit for the brand you picked.

Answer rating: 100% (QA)

Pizza Price Exploration and Analysis Pricing Strategies Based on the research heres a breakdown of the three common pricing strategies observed from least to most expensive Penetration Pricing This st... View the full answer