Research design: This study will use Single cross sectional research design which comes under Descriptive Research Design. The data will be collected from a single sample of participants at one point in time. Single cross-sectional designs are efficient in terms of time and resources since data is collected only once. They provide a snapshot of the population's characteristics or behaviors at a specific moment in time and allow for comparative analysis between different groups or populations at the same time point. The research approach for this study is primarily quantitative, given the nature of the research questions and the need to analyze the impact of various independent variables on consumer preferences. This study will assess the characteristics and opinions of respondents and will explain about the situation in present context. It will be based on the responses through circulation of questionnaires. The research design of this study will be based on preliminary research. Questionnaires will be the main tool for carrying out the information for this research. summarize it for presenting it in a slide deck for a research proposal. Can you summarize it in bullet points