Question: Research indicates that humor will: elevate a person's mood, which will then be transferred to the product being advertised. capture a person's attention, but interferes
Research indicates that humor will:
elevate a person's mood, which will then be transferred to the product being advertised.
capture a person's attention, but interferes with brand recall.
lead to some distrust of the ad's honesty.
capture a person's attention, but adversely affects recall of the product's benefits.
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