Question: Research that is broadly referred to as Marketing Program Development investigates: a . A managerial decision making technique as it affects the market place. b

Research that is broadly referred to as Marketing Program Development investigates:
a.
A managerial decision making technique as it affects the market place.
b.
The Marketing Mix (Price, Product, Promotion, Place)
c.
Specific strategies regarding customer preferences
d.
The social influence on customers

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