Respond to the following please 

• Assume you are a marketing manager and you have a marketing budget that would support at least two media choices for promotion. Choose two options from list below and discuss the pros and cons of the various mediums chosen. Identify two specific brands that make use of each of these two choices. You will need to support your examples with screenshots.

Medium choices:

Newspapers

Magazines

Radio

Television

Outdoor Advertising

Digital Marketing (includes social media and email marketing)

Direct Mail

Answer rating: 100% (QA)

1 Newspapers Pros Wide Reach Newspapers have a broad readership base reaching a diverse audience across different demographics Local Targeting Local newspapers offer the opportunity to target specific ... View the full answer