Respond to the posting adding an additional INSIGHT or RECOMMENDATION for research or direction to investigate. Advise your peers as professional colleagues using articles, ideas or insights - not just feelings. Please include links or citations for post.

Adobe

1. Adobe taking key opportunities by collaborating with other top companies and expanding their software.

2. Adobe is tapping into industry trends by incorporating Ai into their software.

3. Opportunity to create a whole new market that needs to exist; e-commerce shopping for blind people.

4. Adobe is keeping up with digital and cultural trends by partnering with current, big celebrities such as Billie Eilish.

5. Adobe will be able to perform double the amount of features they currently.

Adobe makes the biggest editing softwares that the top companies and people use in the industry. Although Adobe is well established and at the top, they still work on expanding their company everyday. These 5 key points show that Adobe is seizing every market opportunity, growing their audience and market, working to becoming more and more inclusive by providing people with disabilities a chance to shop, and also advancing their technology by collaborating with technologically advanced companies. Adobe is simply making the online retail experience for consumers more enjoyable and easier. Although Adobe may seem complicated to learn, Adobe is pursuing the opportunity to market to users who aren't as tech savvy. On top of that, they're always advancing their company and softwares, and are headed in a good direction for the up and coming 3 to 5 years. There is no standstill with Adobe, which is the reason why they continue to stay at the top of their market for years now. Adobe is pushing the boundaries of technology and creation.