Review the questionnaire and classify the data collected from each question as categorical, ordinal,

interval, or ratio. Next, explain how the data and subsequent analysis using business analytics might lead

to a better understanding of stereotype versus empowerment advertising. Specifically, state some of the

key insights that you would hope to answer by analyzing the data. An important aspect of business analytics

is good communication. Write up your answers to this case formally in a well$-$written report as if you were

a consultant to Ms$.$ Drout