Review this list of example objectives. Identify each objective by its category - Marketing, Advertising, or Media - as reviewed in the class lecture. Objective Category (Ma, Ad, or Me) 1. Increase by 10% the incidence of current customers who use our product for a newly conceived use. 2. Increase wholesale prices 10% on current line items without jeopardizing the introduction of new line extensions. 3. Achieve value-added considerations from media partners in the amount of $50,000. 4. Achieve a 30% share-of-voice for all industry ads full-page or larger in national magazines. 5. Reposition our brand to be more attractive to the "Millennial" segment. 6. Achieve a sales multiple of five-to-one based on marketing investment. 7. Increase brand awareness among Hispanics by 25%. 8. Achieve an average target rating point cost of less than $20,000 in prime-time television. 9. Achieve a 3% coupon redemption rate. 10. Achieve an effective reach of 60 among principle shoppers. 11. Achieve 20% growth in online sales volume. 12. Become one of the top two brands considered by 50% of the audience. 13. Increase by 10% the number of multiple unit purchases at retail. 14. Establish "technology" as a perceived brand trait among at least one third of the target audience. 15. Schedule the heavy advertising flights to start two weeks earlier than normal. 16. Introduce one new flavor and one new package size. 17. Integrate new techniques to qualify leads and a new contract sales force to follow up on second-tier prospects