Question: Rewind is a music store that dedicates an entire section of its store to vinyl records and cassette tapes. It also sells refurbished record players

Rewind is a music store that dedicates an entire section of its store to vinyl records and cassette tapes. It also sells refurbished record players and cassette decks. Rewind is appealing to a segment of the market that do not own smartphones and are not inclined to download music off the Internet. If Rewind were to utilize the VALS framework to segment its market for vinyls and cassettes, which psychographic segment should it target?

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