Richard is goal$-$oriented, conservative, and committed to his career and family. He favors established prestigious products that demonstrate success to peers. Carol is a trendy, fun$-$loving consumer who is concerned about others' opinions and approval. She demonstrates to peers her ability to buy. According to the VALS typology, Richard is a$($n$)$ and Carol is a$($n$)$

achiever; striver

experiencer; achiever

experiencer; striver

thinker; experiencer