Question: Richard is goal - oriented, conservative, and committed to his career and family. He favors established prestigious products that demonstrate success to peers. Carol is

Richard is goal

-

oriented, conservative, and committed to his career and family. He favors established prestigious products that demonstrate success to peers. Carol is a trendy, fun

-

loving consumer who is concerned about others' opinions and approval. She demonstrates to peers her ability to buy. According to the VALS typology, Richard is a

(

)_______

and Carol is a

(

)

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