Question: Risk - taking as a transactional function refers toMultiple Choicetrying new promotional campaigns despite an unproven message to buyers.investments in new - product development before

Risk

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taking as a transactional function refers toMultiple Choicetrying new promotional campaigns despite an unproven message to buyers.investments in new

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product development before a target market has been established.product liability from poorly produced products that become defective.unpredictable costs of transportation because of fuel prices.the need to stock merchandise in anticipation of sales though it could become unsaleable.

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