Question: 5:28 Risk taking as a transactional function refers to Multiple Choice investments in new-product development before a target market has been established. trying new promotional

5:28 Risk taking as a transactional function refers to Multiple Choice investments in new-product development before a target market has been established. trying new promotional campaigns, despite an unproven message to buyers. the need to stock merchandise in anticipation of sales, though it could become unsaleable. product liability from poorly produced products that become defective. unpredictable costs of transportation because of fuel prices

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