Rogers Communications Inc. must develop internal feedback mechanisms that arise primarily from the field sales associates.

Due to its inability to address the issues raised by the entry of new competitors, the corporation has suffered a minor amount of market share in certain niche sectors.

The organization may plan its strategy implementation within a specified time to get effective results. The business will need around 3 months to establish an internal communication mechanism within the organization to maximize the efficiency of the sales associates and numbers of sales volume. In these three months, the business can help the sales associates to interact with their superiors and peers without any interruptions and create a flat structure to communicate in order to avoid communication glitches and deliver the right message to the right person.

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Organizations may face the risks of poor relationships, lower profitability, competitiveness, and sustainability within the business environment. If the organization fails to implement effective communication mechanisms within the business environment and teams, it can affect the overall business performance by causing poor relationships with peers and customers and decisions can be delayed . These factors can lead them to a less number of sales volume which can generate less revenue and profitability. Poor implications of the strategies can lead the business towards lower market shares which establish higher competition in the market and increases risks to the sustainability of the business.

The risks can directly impact the business and its overall performance. It can also become the reason for the closure of the organization. Therefore, the proper and smooth implication of the strategies is necessary for the seamless running of the business.

now answer the below part:

Question: KPI/KFI considerations. What metrics will your recommendation affect the company? What type of change do you think you can make? For example - will it affect Point of Sale Revenue by X% or employee engagement for example? Make sure you find their most current performance against that KPI (e.g. 2021 full-year revenue) and estimate the difference you could make to this KPI and by when.