E-Marketing(5th Edition)
Authors:
Judy Strauss, Raymond Frost, Adel El Ansary
In Stock
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0136154409, 9780136154402
Book publisher: Pearson; 6th edition (March 26, 2013)
Book Price $0 : E-Marketing by Judy Strauss, Raymond Frost, and Adel El Ansary is a comprehensive introduction to the principles and practices integral to digital marketing. Armed with strategies and solutions manual, the book navigates through the intricacies of digital channels and introduces concepts such as search engine optimization, social media marketing, and e-commerce analytics. It further delves into consumer behavior online, the development of marketing strategies that leverage the power of internet technologies, and the ethical and legal considerations critical to creating a trusted online environment. The text provides an answer key to successful marketing by examining case studies of effective campaigns, and it includes a detailed table of contents that makes it a structured learning resource. The authors emphasize on the importance of metrics and analytics in monitoring the effectiveness of digital marketing strategies, thus highlighting their vital role in shaping modern e-marketing platforms and methodologies. Although devoid of fictional characters and plot, it effectively engages readers with practical applications and real-world scenarios. Considered an invaluable resource among marketing professionals and students alike, the book has been positively received for its up-to-date and relevant insights into the landscape of digital marketing. By including a blend of theoretical frameworks and practical activities, it prepares readers to implement and manage digital marketing campaigns effectively.
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