Question: ? _ _ _ _ _ _ _ s h o u l d m a t c h t h e b e n

?_______shouldmatchthebenefits(suchasquality),orvalues(suchassafety),customersareseeking.Inthisconcept,personalitiesareusedtomatchthoseofthetargetmarket.
Brand
Loyalty
Satisfaction
Perceivedcustomervalue

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