Sales Promotion Alternatives

This activity is important because a substantial amount of promotional spending is allocated to sales promotion. To select and integrate the optimal promotion techniques requires that marketing managers possess a good understanding of the advantages and disadvantages of each kind of sales promotion.

The goal of this activity is to demonstrate your understanding of the difference between consumer$-$oriented sales promotion and trade$-$oriented sales promotion.

Roll over each sales promotion example and then classify it as elther consumer oriented or trade orlented.

Freo rocky road

$$\mathrm{.}50$ off

Consumer$-$Orlented

Trade$-$Orlented Sales Promotions

$50$ percent

Giant Sunday support circular