Question: Sally is having trouble deciding which college to attend. While the physical aspects of the schools - their buildings, classrooms, and libraries - are easy

Sally is having trouble deciding which college to attend. While the physical aspects of the schools-their buildings, classrooms, and libraries-are easy to judge, the quality of learning they offer is much more difficult to evaluate. It is this q, of the purchase that makes marketing the service, a college education, complicated.
inseparability
volatility
perishability
intangibility
Sally is having trouble deciding which college to attend. While the

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