Sam Sheffield Company owns a trade name that was purchased in an acquisition of Travis Company....

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Sam Sheffield Company owns a trade name that was purchased in an acquisition of Travis Company. The trade name has a book value of $10,000,000, but according to GAAP, it is assessed for impairment on an annual basis. To perform this impairment test, Sheffield must estimate the fair value of the trade name. It has developed the following cash flow estimates related to the trade name based on internal information. Each cash flow estimate reflects Sheffield's estimate of annual cash flows over the next 8 years. The trade name is assumed to have no residual value after the 8 years. (Assume the cash flows occur at the end of each year.) Cash Flow Estimate $1,100,000 1,490,000 1,960,000 Probability Assessment Click here to view factor tables 30% Estimated fair value $ 50% 20% (a) What is the estimated fair value of the trade name? Sheffield determines that the appropriate discount rate for this estimation is 4%. (Round factor values to 5 decimal places, e.g. 1.25124 and final answer to 0 decimal places, e.g. 458,581.) Sam Sheffield Company owns a trade name that was purchased in an acquisition of Travis Company. The trade name has a book value of $10,000,000, but according to GAAP, it is assessed for impairment on an annual basis. To perform this impairment test, Sheffield must estimate the fair value of the trade name. It has developed the following cash flow estimates related to the trade name based on internal information. Each cash flow estimate reflects Sheffield's estimate of annual cash flows over the next 8 years. The trade name is assumed to have no residual value after the 8 years. (Assume the cash flows occur at the end of each year.) Cash Flow Estimate $1,100,000 1,490,000 1,960,000 Probability Assessment Click here to view factor tables 30% Estimated fair value $ 50% 20% (a) What is the estimated fair value of the trade name? Sheffield determines that the appropriate discount rate for this estimation is 4%. (Round factor values to 5 decimal places, e.g. 1.25124 and final answer to 0 decimal places, e.g. 458,581.)

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