Question: Samara is an event marketer for Comic Con, an international comic book convention that celebrates different kinds of fandom and pop culture. One of the

Samara is an event marketer for Comic Con, an international comic book convention that celebrates different kinds of fandom and pop culture. One of the most important segmentation variables for event attendees is their passion for the specific books, movies, and television shows that the conventions feature. The most loyal attendees tend to think about their fandom as a lifestyle. Which variable does this describe?

Demographic

Geographic

Psychographic

Behavioral

Samara is an event marketer for Comic Con, an international comic

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