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This is the link for the Microsoft Zune, pay attention to the music and its styling when you watch it. Keep in mind who your target market is with these products and how you personally react to the videos. We will have an indepth discussion about them in terms of their impact to the intended audience, How come one product was successful and the other was not considering their specifications are very similar. How much of a driving force can marketing be for the success of a product. Why would management not understand the problems with the marketing approaches. https://www.youtube.com/watch?v=$5QiqbHp5Q8 Here is the link for the iPod commercial. They used this format several times! https://www.youtube.com/watch?=DjFgMyDtKSU 9:18