same process as many other consumers, though you may not realize that your decision making is actually following this same process. You recognize that you have a want or need, search for that product or service, and then compare and contrast the prices and features of what you have found. Finally, you make the purchase$$for either rational or emotional reasons$$and then you look back at what you bought, and determine whether you$$re pleased with it$.$

Even if you aren$$t aware of this process, you should know that most companies are, and they use this information to develop their marketing plans. They also use this information to determine why some customers develop product loyalty while others do not.

When you go shopping, you recognize that you have a want or need, search for that product or service, and then compare and contrast the prices and features of what you have found. However, there are some purchases that you make where you may rely on social media influencers who are generally purported experts, considered trustworthy and authentic. They make product endorsements and share product experiences to their audience like you and may have sparked an interest and desire in you to check out a product or service.

$1.$ Cite at least one social media influencer. Describe the type of information, his$/$her depth of reach and engagement across all social media platforms. Assess the quality, truthfulness and frequency of the posts. Tell us about any CTAs $($call to action$)$ that the influencer engages in such as: promotional discounts, announcing a giveaway, or how he$/$she manages to give simple, upbeat instruction for viewers to further explore a brand.

$2.$ Provide links to the influencer$$s social media handles. What do you think are the qualities that made such an influencer successful?