Question: Sampling Plan 2 Reynolds Research has purchased a sample list from a list broker. The list contains 50,000records of potential respondents. Each record includes an

Sampling Plan 2

Reynolds Research has purchased a sample list from a list broker. The list contains 50,000records of potential respondents. Each record includes an email address. Those on the list are consumers interested in fashion, travel, and accessory apparel. Potential respondents will bescreen for their likelihood to purchase luggage within the next year. You dont think youll need all 50,000 to achieve the 1,680 sample size. You believe this figure is more like 10,000. To select the 10,000 that will be invited to participate, you sort the sample by last name. To assure records from the entire list have an equal chance of being selected, you upload every fifth record into the survey software mailer.

Which sampling technique does Sampling Plan 2 use?

Simple random sampling
Snowball sampling
Stratified random sampling
Quota sampling
Systematic sampling
Expert sampling

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