Sampling Plan 6

Reynolds Research has purchased a sample list from a list broker. The list contains 50,000records of potential respondents. Each record includes an email address. Those on the list are consumers interested in fashion, travel, and accessory apparel. Potential respondents will bescreen for their likelihood to purchase luggage within the next year. You dont think youll need all 50,000 to achieve the 1,680 sample size. You believe this figure is more like 10,000. To select the 10,000 that will be invited to participate and assure each record has an equal chance of being selected, you use the random number generator function in Excel.You set the function to randomly assign each record with 1, 2, 3, 4, or 5. You choose each record randomly assigned a 1 to be imported into the survey software mailer.

Which sampling technique does Sampling Plan 6 use?

1. Simple random sampling
2. Snowball sampling
3. Stratified random sampling
4. Quota sampling
5. Systematic sampling
6. Expert sampling
7. Convenience sampling