Sampling Plan 4

After reviewing the market data and having a hunch that various segments may view the product category differently, you deem it important to examine certain segments separately when analyzing the data. Differences in luggage preferences may depend on the following consumer segments.

MalesFemalesMales who spend less than $5,000 per year on leisure travelMales who spend $5,000 or more per year on leisure travelFemales who spend less than $5,000 per year on leisure travelFemales who spend $5,000 or more per year on leisure travel, therefore, you determine it best to develop thresholds for these segments, so decent samples within each. With these segments determined, the following sampling plan is created: Watch the screenshot attached.

A sample list of 30,000 consumers interested in fashion, travel, and accessory apparel is purchased. Potential respondents will be screened for their likelihood to purchase luggage within the next year. Data collection will be complete once the thresholds are filled within each segment and the total survey amount of 1,680 is achieved.

Which sampling technique does Sampling Plan 4 use?

• Simple random sampling
• Snowball sampling
• Stratified random sampling
• Quota sampling
• Systematic sampling
• Expert sampling
• Convenience sampling

Therefore, you determine it best to develop thresholds for these segments, so a decent sample is within each. With these segments determined, the following sampling plan is created: Male (50%) Female (50%) Market Area spend $5k on spend $5k on Total leisure travel leisure travel leisure travel leisure travel (50%) (50%) (50%) (50%) > Midwest 84 84 84 84 336 Northeast 84 84 84 84 336 Pacific West 84 84 84 84 336 Plains 84 84 84 84 336 Southeast 84 84 84 84 336 Total 420 420 420 420 1,680