Sams Sandwich Shack recently conducted two focus groups, each with 6 customers and a moderator. Sam believes he gathered enough feedback from these focus groups to revamp his menu and to initiate some changes to the level of service provided by his staff. What would you recommend to Sam?

	a.	He should conduct more customer focus groups, and then base his decisions on the focus group discussions.
	b.	Focus groups are a waste of time, and provide little value.
	c.	Focus groups are a great predictor of how the marketplace will respond.
	d.	Predicting how the marketplace will respond based on focus groups is not a great idea.