Question: Sara Sushi's app, which is installed on mobile devices, notifies customers when they are within half a mile of the restaurant, displays the special offering

Sara Sushi's app, which is installed on mobile devices, notifies customers when they are within half a mile of the restaurant, displays the special offering of the day, lists the user's social media contacts who are in the restaurant, and offers a 10 percent discount for purchases in the next hour. The strategy employed in the app is an example of which of the following?

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