Save Answer Question 22 1 points A recent article on Giant Food Stores tells readers: Giant Food Stores is now known as The Giant Company. The supermarket retailer unveiled its new name during its annual business meeting in Hershey, Pa. The new name is also accompanied by new logos for all of Giant's banners. The logo for the banner of each Giant brand has been refreshed. This means that Giant Food Stores is undergoing this. a. Perception O b. Consumer learning O c. New product assessment d. Repositioning Question 23 1 points Save Answer If consumers were thinking of purchasing a new Gatorade sports drink that targeted preteens and teens but feared that it would be embarrassing for an adult to be seen drinking a non-adult sports drink, this perceived risk would be a. Financial risk b. Physical risk c. Time risk d. Psychological or social risk Save Answer Question 24 1 points Suppose that you read the following in an article about a new strategic marketing decision by Coca-Cola: A new packaging design for the Coca-Cola range [of products] aims to bring 'classic' Coke and its Zero Sugar variant together under the brand's iconic red coloring... Based only on this information, which consumer perception concept BEST explains Coca-Cola's decision? a. Absolute threshold o O O b. Grouping O c. Perceptual blocking Od. Frugality Question 25 1 points Save Answer According to a recent article With an eye on the youth, Target launches first-ever technology product line, Most items (in the technology product line) cost $20 or less. If consumers go to Target stores and see one of these items, and its price is $35, this price will likely be noticeable to consumers because of this consumer perception concept. a. Differential threshold (Just-noticeable-difference) O b. Halo effect c. First impression d. Physical appearances Question 26 2 points (Extra Credit) Save Answer The following extra credit question is based on information contained in the recorded lectures for Chapters 3-4. It is worth 2 points. EC1. In the discussion of positioning and repositioning, which company was used as an illustration of repositioning based on a recent change of its logo to indicate the many products it offers? a. Smuckers b. Ben's Original c. Kraft-Heinz d. Dunkin' Donuts Question 27 2 points (Extra Credit) Save Answer The following extra credit question is based on information contained in the recorded lectures for Chapters 3-4. It is worth 2 points. EC2. For example, if we are on the highway and there is a billboard or a signpost, what's the farthest distance from which we could detect what's written on the signpost or billboard?" was used in one lecture in discussing this issue. 0 a. Sensation . d O a b. Differential threshold O c. Absolute threshold d. Distance assessment Click Submit to complete this assessment. Question 28 of 28 Save Answer Question 28 1 points (Extra Credit) EC3: "Great Value" is a store brand that is marketed by Walmart. For its product packaging, this store brand may mimic the product packaging of national brands because consumers may engage in and ascribe qualities of the national brands to the store brand. a. stimulus generalization b. stimulus discrimination c. halo effect O d. brand impression