Question: This activity is important because the package and label are often the customer's first exposure to a product. Marketing managers must design packaging and labeling

This activity is important because the package and label are often the customer's first exposure to a product. Marketing managers must design packaging and labeling that provide benefits for retailers and ultimate consumers. Successful executions of packaging and labeling can become a competitive advantage for manufacturers.

The goal of this activity is to demonstrate your understanding of the benefits that labeling and packaging can provide to manufacturers, retailers, and consumers.

Roll over each attribute to read the labeling or packaging example, then match the example to the correct benefit.

Ocean Spray first used tetra pack juice boxes because its product could be stored at room temperature for up to one year.

"Cold

-

activated" beer

Tetra pack juice boxes

Nespresso capsule

Nutritional info

Compressed insulation

Product Packaging

Communication benefits

Compressed insulation

Functional benefits

Perceptual benefits

"Cold

-

activated" beer

Connecting with customers

Environmental concerns

Tetra pack juice boxes

Health, safety, and security issues

Nutritional info

Cost reduction

Nespresso capsule

This activity is important because the package and label are often

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