Sawchyn Guitars: Can an Old Business Learn New Tricks answer questions 1-10

1. Who are the main players within the organization affected by the challenges?

Peter, his wife and others who have loaned him money to grow the enterprise are the key actors in the company who are plagued by difficulties. Intro 2. In what business and industry is the company operating? Describe the characteristics of the industry. Guitars and mandolins of the highest quality are the company's specialty. The business has operated at Peter's home for years, from a garage. Peter, who is 57, is thinking of moving the organization from his garage to a more spacious, accessible location on one of the busiest streets in the world. sawchyn guitars our homemade while thier competitors using computer technology while sawchyn focus on the quaility of the product not more. He has gain customers interseted in quality not quanity 3. Briefly describe the history of the organization and milestones Internal Perspectives 4. What are the strengths and problems facing the organization? What do they do well? What do they need to improve upon? (Use the Internal Perspective from the SWOT as a foundation). Internal 5. What internal circumstances caused or influenced the emergence of the identified problems? (Use the Internal Perspective from the SWOT as a foundation) External Perspective 6. What external circumstances caused or influenced the emergence of the identified problems? (Use the External Perspective from the SWOT as a foundation) External 7. What external influences potentially provide a competitive advantage to create a strategy for differentiation enabling them to compete within the context of their industry? (Use the External Perspective from the SWOT as a foundation, and refer to strategic management chapter in textbook 8. What are the possible solutions to the identified problems? Solutions 9. What are the advantages and disadvantages of the possible solutions? 10. If you were the key decision maker in this organization, which solution would you choose, and why