$($Scenario $1-1)$ A brand new Super K Store sends a direct mail piece to $500$ households in a radius of one mile of the new store. In the flyer, the store announces the opening of its grocery department and offers several incentive specials including a free gallon of milk, a free loaf of bread and a dozen eggs to entice these potential customers to visit the store. This direct mail piece:

is paid for, mass mediated, and an attempt to persuade; therefore, it should be considered advertising.

is paid for and an attempt to persuade; however, it is only locally mediated and therefore cannot be considered advertising.

is not received by a large enough number of people to be considered advertising.

must be part of a larger campaign to be considered advertising.