Scenario $15\mathrm{.}2.$

High Kicks is a shoe brand that targets the teen market. It has been having trouble reaching its target audience through traditional promotion. Readership of magazines and newspapers has declined among the teen market. Research also shows that when watching television teenagers will often switch to a different channel whenever a commercial comes on$.$ High Kicks decides to pay to have the main characters in the popular teen series Riverdale wear its newest sneakers during certain episodes. It hopes to familiarize viewers with its newest brand.

Refer to Scenario $15\mathrm{.}2.$ Based on the scenario, what is High Kicks' most likely objective for the promotion of its new brand?

Facilitating reseller support

Combating competitive promotional efforts

Creating awareness

Retaining loyal customers

As a general rule, a right to receive money is assignable without the permission of the obligor $($e$.$g$.$ a mortgage loan or promissory note$).$ For example, a bank may assign a car loan without the debtor's permission.

$$ True

False