Scenario $2\mathrm{.}2.$

Attempts left: $3$

Ajei's manager believes that Tres Pimientos can gain an advantage over competing Mexican restaurants in the area by capitalizing on the growing demand for salsa. He believes the firm's top$-$secret salsa recipe could be the key to expanding into another market niche. The manager has proposed developing a line of its salsas in $16-$ounce jars to sell at its restaurant. This way its loyal customers could buy its salsa outright and serve it at home. Ajei has been tasked with determining the feasibility of this strategy.

Refer to Scenario $2\mathrm{.}2.$ What type of competitive growth strategy is Ajei's manager discussing?

Market development

Market peretration

Product penetration

Product development

Diversification