SCENARIO #$3$

Generate a conceptual model based on the following information. In marketing, corporate social responsibility $($i$.$e$.,$ social and environmental efforts of a company, or CSR$)$ has been demonstrated to influence consumers' perception of a company in general. Specifically,

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many empirical studies support that CSR directly influences the value consumers perceive $($i$.$e$.,$ perceived customer value, or $PCV)$ during a transaction. In addition, literature empirically supports the notion that CSR indirectly influences PCV through customer$-$based brand equity $($i$.$e$.,$ CBBE$).$ In your answer, $($a$)$ specify the variables $(6\%),($b$)$ specify the directions $(6\%),$ and $($c$)$ provide a diagram $(4\%).$