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Generate a conceptual model based on the following information. In marketing. corporate social responsibility (i.e., social and environmental efforts of a company, or CSR) has been demonstrated to influence consumers' perception of a company in general. Specifically, many empirical studies support that CSR directly influences the value consumers perceive (i.e., perceived customer value, or PCV) during a transaction. In addition, literature empirically supports the notion that CSR indirectly influences PCV through customer-based brand equity (i.e., CBBE). In your answer, (a) specify the variables ( 6%), (b) specify the directions (6%), and (c) provide a diagram (4\%)