Question: ( Scenario 7 - 5 ) Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help themunderstand

(

Scenario

7 - 5)

Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help themunderstand target consumers regarding their:

.

emotional connection to the brand.

.

recognition of the brand.

.

attitude changes about the brand.

.

potential purchase of the brand.

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