Scenario: You are marketing your digital marketing agency trying to gain new customers. 1. Define the components

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Question:

Scenario:

You are marketing your digital marketing agency trying to gain new customers.

1. Define the components of your SEM (search engine marketing) strategy - outline all components relevant to this scenario. What are the goals of your website, regarding SEM?

Goals: More leads, clicks, appointments, request for quote

2. Conduct a keyword research report. Identify which keywords are to be used for the SEM campaign ads for a digital marketing agency. Explain why, and which keyword modifiers you would use. (List any assumptions that you are making here.)

3. List the following items that you'd use while setting up an ad campaign for a digital marketing agency:

1 Campaign 3 Ad groups under the 1 campaign 1 Ad copy using the "search" ad formats for each ad group (write an ad copy using each ad group)

4. Research and identify 2 landing page examples (share the links) that are being used by digital marketing agencies based in Toronto, Ontario for Google ads that you think are well designed. Explain what you like about the pages that you have identified.