Question: Scholars note that there are two ways of evaluating integrated marketing communication. Which of the following is one of these ways? Evaluating the process Evaluating

Scholars note that there are two ways of evaluating integrated marketing communication. Which of the following is one of these ways? Evaluating the process Evaluating Relationships Evaluating communication Evaluating Stakeholders

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2. Find out if there are other reference points that can be used as reasonable alternatives.

1. Identify your reference point when making a decision based on an element of risk.

3. If there are reasonable alternatives, think about your decisions based on the different reference points and see if there are any contradictions in the decisions.