Question: SCM 3 1 0 - 2 0 0 4 / The following statement can be found on the Wal - Mart corporate website: Wal -
SCM The following statement can be found on the WalMart corporate website:
"WalMart Stores, Inc. Enterprise Strategy
Price, access, assortment & experience drive a customer's choice of retailer. Historically, Walmart led on price and assortment. Retail environments are more competitive today, especially with ecommerce. To win, Walmart will lead price, invest to differentiate on access, be competitive on assortment & deliver a great experience."
Based on this statement, historically what features were central to WalMart's value proposition?
Access and price
Access and assortment
Experience and assortment
Price and assortment
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