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Question $2-$ Personal $-$ Microsoft Edge

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Exam $-$ Question $2$

$J$ is a wellestablished supermarket chain based in country $H.$ It has recently launched a website that allows customers to shop for their groceries online. The goods purchased will then be delivered to the customer's home by J$.$

Which ONE of the following effects will the website launch have on J$\text{'}$s industry?

Increased threat of substitutes

Increased threat of new entrants

Increased barriers to entry

Increased customer power