Sears designed a training program to improve tool and hardware sales. The two-hour program involved distance...

 

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Sears designed a training program to improve tool and hardware sales. The two-hour program involved distance learning and was broadcast from the Sears training facility to fifty salespersons at ten store locations in the United States. The salespersons are paid $15 per hour. The program involved training salespeople in how to set up mer- chandise displays so they attract buyers' attention. Sales of tools and merchandise at the ten stores included in the program averaged $5,000 per week before the program and $6,500 per week after the program. Program costs included: Instructor $10,000 5,000 Distance learning (satellite space rental) Materials ($100 per trainee @ 50 trainees) 5,000 Trainees' salaries and benefits (50 trainees with wages of $15 per hour in a 2-hour training program) 1,500 What is the ROI from this program? Sears designed a training program to improve tool and hardware sales. The two-hour program involved distance learning and was broadcast from the Sears training facility to fifty salespersons at ten store locations in the United States. The salespersons are paid $15 per hour. The program involved training salespeople in how to set up mer- chandise displays so they attract buyers' attention. Sales of tools and merchandise at the ten stores included in the program averaged $5,000 per week before the program and $6,500 per week after the program. Program costs included: Instructor $10,000 5,000 Distance learning (satellite space rental) Materials ($100 per trainee @ 50 trainees) 5,000 Trainees' salaries and benefits (50 trainees with wages of $15 per hour in a 2-hour training program) 1,500 What is the ROI from this program?

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