Section 1:

Video: https://www.youtube.com/watch?v=BEfCsGzCHcE&feature=youtu.be

1. On the face of it, there would seem to be a clash between the idea of luxury goods and the consignment-based selling/purchasing. How has RealReal helped fight the consignment stigma?

2. RealReal gives clothes a "second life." In a few sentences, produce and describe a marketing campaign where the brand can highlight how their business helps the environment.

Section 2:

Question: What are the two approaches to product positioning? In your opinion, is one more critical than the other?

Section 3:

Question: Describe your understanding of market segmentation and why is it important?

TextBook: Marketing: The Core 8th Edition by Roger Kerin (Author), Steven Hartley (Author)